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Sustainability

Better produce, on a planet we’re still trying to take care of.

We don’t think sustainability is a marketing theme. It’s a set of operational decisions we have to get right every week — on packaging, on logistics, on who we pay and how quickly, and on what happens to the food we don’t sell.

Our approach

Five commitments that shape how we work.

Short supply chains

We work direct with growers wherever we can. Fewer hands on the produce, fewer days in transit, fewer emissions, fewer surprises.

Fair grower partnerships

We pay on agreed terms, guarantee offtake where we can, and share pricing transparency up the chain. Small farms don’t deserve payment terms designed for supermarket scale.

Home-compostable packaging

100% of consumer-facing packaging is home-compostable, recyclable, or reusable. No plastic film, no polystyrene, no single-use unknowns.

Surplus, not waste

B-grade and unsold produce is routed to food-bank partners or composted on-site. Our target: zero edible produce to landfill, every week.

Lower-carbon logistics

Route planning, consolidated drops, electric last-mile where infrastructure allows, and publicly-reported carbon estimates from 2026 onward.

Transparent reporting

We publish an annual sustainability note covering supplier mix, waste volumes, packaging choices, and what we got wrong — not just what we got right.

Packaging

Plastic-free by default, compostable by design.

Fresh produce needs protection — from bruising, moisture loss, and heat. Our answer wasn’t to use less packaging; it was to use better packaging, tested to work.

  • Fibre-based crates for wholesale deliveries — returned, sanitised, and reused.
  • Home-compostable paper & kraft for direct-to-home boxes.
  • Wool or recycled-paper insulation for cold-chain stability.
  • No single-use plastic film on any produce item we pack ourselves.
Food waste

The best outcome for surplus produce is someone eating it.

Every fresh-produce business has leftover stock — fruit that’s a day too ripe, veg that’s a size too odd. We’ve built a weekly redistribution routine so that as little as possible is wasted.

  • Ongoing partnership with local food-bank networks across our delivery regions.
  • Weekly B-grade donations to community fridges and school-meal programmes.
  • Remaining non-edible organic matter composted on-site and returned to partner farms.
  • We report tonnage redistributed and composted in our annual sustainability note.
Targets

What we’re aiming for by the end of 2026.

We publish targets publicly so we can be held to them — and because we believe sustainability claims need numbers, not adjectives.

0%

edible produce to landfill, measured weekly at our packing hubs.

70%

of all fresh produce sourced within the UK where seasonally possible.

100%

home-compostable or reusable consumer packaging by 2026.

30%

reduction in logistics carbon intensity versus 2025 baseline.

Where we’re not yet great

An honest list of things we’re still figuring out.

Sustainability claims without caveats are usually marketing. Here’s what we’re openly working on.

Imported produce emissions

Some items we carry (tropical fruits, off-season produce) travel long distances. We’re working on country-of-origin filtering in the app so customers can make informed choices.

Refrigeration energy

Cold storage is energy-hungry. We’re investigating on-site solar and heat recovery options for our packing hubs as we grow.

Measurement rigour

Our first-year carbon numbers are estimates. Starting 2026 we’ll move to third-party-verified reporting across scope 1 and 2, with scope 3 phased in.